10 Billion: Number of Posts on Tumblr Network Till Date

We have written about Tumblr Statistics before - we spotted this today:

"They just hit 10 billion posts across the network.

The numbers are staggering. It was only a year ago that they hit 1 billion posts. Since then, they’ve 10x’d that number.

The traffic numbers are just as impressive. In July of last year, Tumblr was seeing 1.5 billion pageviews a month — that number now stands at 13 billion"

Statistics Source: TC

We have written about Tumblr statistics before - the one thing we need to digest is this - yes, this is a quick blogging platform, micro blogging platform, but how exactly, is this being used vis-a-vis Twitter?