3 Billion: Coupons Redeemed In The US

With a 300 Million Population, how many coupons (absolute number of coupons, not the amount) do you think were redeemed in the US alone, every year? Take a Guess!

"More than three billion coupons a year are redeemed in the United States, says Steven R. Boal, C.E.O. of Coupons.com, founded in 1998 and based in Mountain View, Calif. Last year, about half of all redeemed coupons originated in the weekly coupon supplements inserted in local Sunday newspapers, according to Coupons.com’s estimate. But coupons distributed online accounted for 9.8 percent of all coupons redeemed in 2009, up sharply from 1.1 percent in 2006. (Efforts to find data from another source were unsuccessful.)"

Statistics Source: NYTimes