40 Percent Of iPad Owners Have A Kindle Too

We now know why iPad sales are twice that of the Kindle. Read: Jobs to Bezos: You Sell One, I’ll Sell Two!. Turns out, its the same set of people!

Despite stereotypes, almost half of iPad owners also have a Kindle at the same time, JPMorgan found in a new study. About 40 percent have Amazon's e-reader, and another 23 percent still plan to buy one in the next year. Only 23 percent have no plans, and 14 percent didn't know what a Kindle was.

Read more: http://www.electronista.com/articles/11/01/03/jpmorgan.says.ipad.owners.also.getting.kindles/#ixzz1A2gC0FcN

Statistics Source: electronista