Business Intelligence? We Still Live In A Stupid World.
I lost my credit card last week - and am just too lazy to call them up and ask them to send me a new card. But here is the thing - the card has had no transactions in the past 2 weeks - not one transaction - and with all the noise around big data and pattern based transaction analytics and prediction and stuff, nobody has called me from the bank asking "we noticed a sudden pause in your card usage - have you lost your card?" - they just lost hundreds of dollars worth of transactions from me (i am just using a card from a different bank) and I am just one of their few million cardmembers.