· Absolute Shockers · DID YOU KNOW? · TECHNOLOGY
Did You Know Classic: 39% Of US Population Listens To Internet Radio Regularly
We spotted this statistic from a post on avc today -
- 39% of the US population listens to Internet Radio regularly
- Internet Radio listeners are affluent and influential
- 80% of Internet Radio listeners spend between 1 & 3 hours per day listening
- 45% of Internet Radio listeners listen on a phone and 14% listen on a tablet
- 73% change stations throughout the day. Internet Radio listeners are not exclusive to any one service
- 56% listen to Internet Radio while shopping
- running an Internet Radio campaign in parallel with a broadcast radio campaign increases response 3.5x
- running an Internet Radio campaign in parallel with an internet banner campaign increases response 2x
Statistics Source: AVC