ICC World Cup 2011 Final: Rs 2.3 to 2.4 Million For A 10 Second Slot

"Official broadcaster ESPN Star Sports (ESS) is charging Rs 23-24 lakh for a 10-second slot from last-minute advertisers. Broadcasters sell a part — usually up to 10 per cent — ad slots just before an event to cash in on any possible spike in demand. The ad rates for the final are five-six times the Rs 3.5-4 lakh that ESS charged for the league matches and almost double the Rs 13 lakh advertisers paid for the final match of the third edition of the Indian Premier League (IPL-3) last year."

Statistics Source: SaveOnDish