NYTimes Paywall Impact: 11 to 30 Percent

12 days after the NYTimes Paywall went up, Hitwise has some first cut numbers on the impact on NYTimes traffic due to the paywall.

"The effect of the pay wall has been somewhat stronger upon the total page views for the NYTimes.com, with the same comparison of a 12 day period before the launch of the pay wall to the 12 days following the launch. For all 12 days, there was a decline in total page views which ranged between 11% and 30%."

Statistics Source: Hitwise