'Our Mobile Monetization Is Growing Faster Than Our Mobile Traffic'

We spot statements like that very, very rarely. You can guess who said it - China's Google, of course. With some 160 million daily active users of its core search application, Baidu is on a roll. We spotted this stat today, that the country's total number of mobile Internet users rose to 500 million at the end of 2013 from 420 million at the end of 2012, according to a report in January by the government-established China Internet Network Information Center.(Source).

Baidu has been spending heavily on mobile monetization - primarily to migrate its desktop search advertising prowess to mobile devices such as tablets and smartphones.