Pinterest Statistics: 1 in 5 U.S. Women Are Now Using Pinterest

We had spotted some Pinterest stats in the past - we spotted this today:

"Women account for 80% of all household purchases, so this might be the reason why one in five online women are now on Pinterest, according to a report released Thursday by the Pew Internet & American Life Project. Pew researchers polled more than 1,000 U.S. adults and found that 12% said they use Pinterest, and of those, the vast majority were women. A full 19% of online women are now on Pinterest. Nearly 80% of U.S. adults are online."

Read more at http://vator.tv/news/2012-09-13-study-1-in-5-us-women-are-now-using-pinterest#pXoz7scd8umYFLrV.99

Interesting stat that one.