The Magic Number 41

We had written recently about how 20k downloads a day is fast becoming the new benchmark for how well an app is doing in the consumer marketplace. We spotte this today:

"With one in two in the United States now owning a smartphone (was 40 percent of mobile subscribers in 2011), app downloads are on the rise, too.

Compared to last year, the average smartphone consumer in the U.S. now has 41 apps on their home screen, a 28 percent increase from 32 apps in last year, according to a Nielsen study released this morning."

Statistics Source: idownloadblog