WalMart Effect? iPhone 5 Becomes World's Best-Selling Smartphone In Q4

All those steep discounts seem to have worked in Apple's favor - we spotted this stat today, that Apple sold more smartphones than Samsung worldwide in Q4, which was basically an iPhone 5 vs Galaxy S3 game. Apple seems to have won the game - Strategy Analytics estimates that 27.4 million iPhone 5 smartphones shipped worldwide during Q4, versus 15.4 million Galaxy SIII units. (Source: StrategyAnalytics via TC

How do we digest these numbers? 27.4 million iPhone 5 smartphones in one quarter - Apple is a clear winner here. People might still be asking "What's That Big Phone?" but maybe they don't see the Apple logo on that big phone.