US Digital Advertising Statistics: 31 Billion USD in 2011

We had tried to digest the size of the US online advertising space in multiple ways. We had spotted some online advertising stats, mcommerce stats and mobile advertising stats. We spotted this today:

"Driven by strong growth in the search and display sectors, U.S. digital advertising revenue expanded by 22 percent in 2011, reaching a record $31 billion according to a report prepared by Price Waterhouse Coopers U.S. and released Wednesday by the Interactive Advertising Bureau (IAB)."

Statistics Source: PaidContent

We need to update our understanding of mobile advertising stats as well. Soon.